Internet Branding

Some brands are so well known and established that almost everybody knows the product. Microsoft, Yahoo, Intel, Google are some of the well known internet services and products. Then you have names like Coca-Cola, McDonalds, KFC, Starbucks, Nike, Levis and TGIF. These are names that people recognized and know its products. In certain countries certain product names are already in the household everyday vocabulary. Take for instance, in most parts of the world people would ask, “Would you like a cup of chocolate drinks?”. In Malaysia however, the brand Milo is so well known that people would say it, “Would you like a cup of Milo?”.

What about your business products? Is it well known among the consumers. Or do you want your products to be well known? Now with Internet Branding you can have that opportunity to increase your product brand name. At the website you can take the test to see the strength of your product and services. Just answer the questions as accurate as you can and you can see the strength of your products and services. How is it being done?

The program does so by zeroing in on which qualities and attributes of your products, services that make you different from your competitors. And, by how well they are perceived in the market. With this knowledge you can modify and align products, brand positioning messages and communications with your customers’ specific needs and wants. It describes not only your good points, but more importantly, highlights where you are weak.